Strategic and Business Consulting
EXPERIENCE
We have developed strategic plans and business model transformations for more than five leading national (top IBEX-35) and international (Europe and Latin America) entities, adapting each solution to the particularities of their sector and context.
Beyond our strategic consulting recommendations, we help our clients achieve their goals by implementing concrete action plans and defining priorities, facilitating decision-making by management committees.
TYPES OF PROJECTS
Creation of strategic plans to boost insurance sales
Design and development of insurance call centers
Definition of collection management models in external agencies
Creation and implementation of external management models in banking
Design and development of strategic plans across sectors
Behavioral Economics
We apply behavioral economics to a wide range of projects, complementing our experience with solid academic backing from institutions such as UC3M, LSE, IE, and UB
EXPERIENCE
We are the first consulting firm in Spain to apply the principles of behavioral economics directly to business. Our experience includes improving customer acquisition, sales, collection processes, customer and employee experience, and loyalty, with proven results. We have a team of specialized consultants, certified in the discipline, with in-depth knowledge of the sector, which allows us to design solutions tailored to each organization and its specific challenges.
TYPES OF PROJECTS
Application of behavioral economics to drive key business objectives
Incorporation of behavioral economics competence through strategy definition, creation and support of BE Hubs, and team training
Integration of behavioral economics & artificial intelligence
Application of behavioral economics in internal projects and initiatives (HR, cybersecurity, sustainability, etc.)
Integration of behavioral economics in public policy
Advanced Analytics
(Behavioral Data)
We use advanced behavioral data analysis to transform large volumes of information into actionable insights
EXPERIENCE
Since 2010, we have led more than 150 advanced analytics projects, unraveling behavioral data to understand the human behavior behind every interaction.
We combine advanced technologies with strategic expertise to transform patterns and trends into measurable decisions that drive business results.
TYPES OF PROJECTS
Multichannel sales optimization, improving sales ratios across all channels through behavioral data analysis and personalized strategies
Implementation of customer retention strategies, implementing solutions to increase loyalty and reduce customer churn
Optimization of collection processes, improving collection rates and inferring customers’ willingness to pay to optimize efficient management
Customer behavior prediction, developing models that identify customers at risk of churn, with purchase potential, or recommended actions
Advanced behavioral data analysis, discovering patterns and trends in human behavior and translating them into strategic decisions that maximize results
Commercial and Business Transformation
We accompany our clients in the commercial transformation of their organizations, redesigning key processes and aligning teams to maximize results
EXPERIENCE
We conduct a comprehensive analysis of the situation, identifying strengths and areas for improvement, in order to design customized initiatives to optimize key processes, aligning them with strategic objectives and market challenges. We assess the needs of organizations and introduce innovative roles that enhance operations and fill identified gaps by designing structures that respond to specific client demands. By aligning teams using cutting-edge tools and methodologies to ensure sustainability of the results achieved.
TYPES OF PROJECTS
Comprehensive diagnosis of the situation of the organization or department and proposal of initiatives to improve its processes.
Analysis of the organization’s situation and implementation of new roles to meet any needs that may exist.
Development of key figures in the organization through the design of new work and/or commercial systems adapted to the organization’s strategy and level of demand.
Design and implementation of remote management models in organizations.
Projects of Innovation
(Behavioral Innovation)
We leverage knowledge of human behavior to generate strategic opportunities and design solutions that generate value in key areas of business
EXPERIENCE
We collaborate with UC3M and the Norwegian School of Economics in the elaboration of the Spanish Innovation Index, the only index that measures business innovation from the consumers’ point of view.
We have experience applying collaborative intelligence techniques with demanding and high-level forums in organizations.
We have advisors specialized in AI from prestigious institutions such as the LSE, which allows us to stay on top of the latest trends and developments.
TYPES OF PROJECTS
Elaboration of the Spanish Innovation Index and design of behavioral strategies to minimize the gap between innovation perceived by consumers and real innovation.
Understanding of organizational behavior (Behavioral System Mapping) and application of collaborative intelligence to generate high value ideas by bringing out the best in people and managing existing biases in creative processes
Integration of Behavioral Economics & Artificial Intelligence (Optimization of interaction and experience with bots, Experimentation with Synthetic Participants, Behavioral Prompting, etc.)
Training Itineraries
We approach training itineraries as high-impact levers that help boost the performance of our clients’ teams, always linked to specific objectives of the organization
EXPERIENCE
We have conducted more than 1,500 training sessions for employees across various commercial networks in sectors such as banking, insurance, retail, energy and telecommunications.
Our on-site and webinar itineraries have enabled us to train more than 50,000 employees from the companies we work with.
We draw on a collection of more than 800 documents that we have developed in the field with employees, always applying behavioural nuances that help boost their results.
TYPES OF PROJECTS
Elaboration and execution of the onboarding training plan for new employees of different commercial networks.
Implementation of sales scripts tailored to each type of customer handled by the sales networks we train.
Development of training plans to work on the key factors of commercial influence and follow-up in their application through support plans (with reinforcement activities, individualized monitoring, etc.) that help drive results.
Other training itineraries adapted to our clients’ needs (e.g. Leadership, effective presentation, etc.)
