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Richard H. Thaler, winner of the 2017 Nobel Prize for Economics
At Neovantas, we have extensive expertise in Behavioral Economics both academically (UC3M, LSE, etc.) and in the workplace, with experience of real-world applications and implementation through different types of projects
CONSULTANCY
We are the first consultancy in Spain
to apply Behavioral Economics directly to business
INCREASE IN SALES EFFECTIVENESS
Our clients have managed to achieve
up to a 30% increase in sales effectiveness
CONSULTANCY
We are the first consultancy in Spain to apply Behavioral Economics directly to business.
INCREASE IN SALES EFFECTIVENESS
Our clients have managed to achieve up to a 30% increase in sales effectiveness
CARTERAS ANALIZADAS
Más de 30 carteras analizadas para más de 10 de las principales entidades financieras de España
CARTERAS ANALIZADAS
Nuestros clientes se posicionan en el 1er lugar en ratio de recobro
Estrategia de carterización con optimización de recursos
Incorporación de modelos analíticos con inteligencia de negocio
Diseño y elaboración de material de apoyo y formaciones
Realización de cuadros de mando para aportar un feedback continuo de la plataforma
Incorporation of Behavioral Economics in the organization
Design of new behavioral incentive models
Redesign of sales processes based on behavioral aspects
Evaluation and redesign of commercial tools and materials
Neovantas carried out a project with one of the main call centers in Spain with the goal of improving operator performance and increasing sales volume.
To achieve this, the project aimed to motivate employees to improve their performance through the redesign of the incentives scheme. Once this behavioral objective was defined, the incentives system was analyzed in detail and to evaluate whether it was in line with the fundamental aspects of Behavioral Economics that could influence an operator’s performance. This allowed us to detect various traits, such as loss aversion, endowment effect, and framing effect.
From this starting point, a pilot scheme (behavioral experiment) was designed and implemented to trial effectiveness in the operators’ daily performance. The experimental group achieved an improvement in sales effectiveness of more than 30%.
Following these good results, Neovantas implemented the new incentives scheme across the organization, leading to more than 5,000 operators achieving better results and sustaining this improvement over time.
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